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January 2025

Beauty

Born in the ‘90s? This is Your Sign to Start Using Retinol

22 June '26

4 min read

Welcome ‘90s babies! Retinol-curious or ready to level up? Here’s how to find the formula that suits your skin.

2026, Q2 - 1st June | Supplier - Kenvue, Neutrogena |  Born in the ‘90s? This is Your Sign to Start Using Retinol | Hero (Media)

Owned a flip phone, Tamagotchi or Walkman? Spent your weekends burning CDs, feeding your Neopet or perfecting your layers and layers of eyeliner? Same. While some of the beauty trends we grew up with are officially back – skinny brows, frosted lips and smoky eyes included – our skincare routines have definitely evolved since the days of body glitter and boy bands.

These days, we’ve become miniature skincare scientists. The internet has turned our bathrooms into beauty labs; testing innovative ingredients, decoding trends and learning words we definitely didn’t cover in high school science.

And somewhere between skin cycling, barrier repair and learning what order to apply products in, retinol became one of the most talked-about steps in skincare. So, whether you’re retinol-curious or ready to level up, here’s how to find the formula that fits your routine – no matter what era you’re in. 

Retinol curious?

Here’s what you need to know.

Retinol has become one of skincare’s biggest buzzwords – but despite the hype, it’s actually been around for decades. 

Neutrogena Visible Repair Regenerating Cream and Retinol Pro+ Power Serum on a blue and white knit blanket.

A form of vitamin A, retinol is known for helping improve the look of fine lines, dullness and wrinkles, making it a go-to ingredient for routines focused on smoother, more refined-looking skin.

Retinol isn’t about overnight transformations or aggressively overhauling your routine. Think consistency over intensity. It’s a long-term relationship rather than a fleeting romance.

A hand with blue nails holds a Neutrogena Visible Repair Regenerating Cream jar against a light gray wall in sunlight.

For retinol beginners

If you’re new to retinol, Neutrogena Visible Repair Retinol Regenerating Cream is designed with a Comfort Complex meaning it’s enriched soothing ingredients to minimise discomfort.

The nourishing moisturising cream delivers stabilised retinol slowly within the skin’s surface to help improve the look of visible signs of ageing, while soothing ingredients help minimise the potential for irritation.

The lowdown

  • Ideal for beginner retinol users

  • Pure retinol is delivered slowly within the skin’s surface to support firmer-looking skin

  • Formulated with carnosine and a Comfort Complex to help minimise potential irritation

  • Helps maintain the skin’s moisture barrier and improve hydration

  • Visibly reduces the look of fine line and wrinkles in seven days[1]

Retinol loyalist?

If retinol is already part of your routine, you probably don’t need the full ingredient breakdown. You know the basics – now it’s about choosing the formula that fits where your skin is at.

A retinol cream can be a great way to build the ingredient into your routine, especially if you like a moisturising, cushioning texture. A retinol serum is more of a targeted step – often lighter in feel and ideal when you’re ready for a higher-strength retinol formula.

Hand with teal nails holding a dark bottle of Neutrogena Rapid Wrinkle Repair Retinol Pro+ Power Serum against a gray wall.

For experienced retinol users

That’s where Neutrogena Retinol Pro+ Serum comes in. Formulated with Neutrogena’s highest strength concentration of pure retinol, it’s designed for retinol users looking to target the look of deep wrinkles, uneven tone and dark spots – with skin feeling softer and visibly smoother instantly.

To use, apply four to five drops onto the palm every evening, then gently massage onto the face using fingertips in circular motions. During the day, always protect skin with a broad spectrum SPF 50 sunscreen*.

The lowdown

  • Designed for experienced retinol users

  • Features Neutrogena’s highest strength concentration with 0.5% pure retinol

  • Formulated with Neocitriate (an innovative wrinkle fighter) to support your skin’s natural collagen for visibly firmer and plumper-looking skin

  • Targets visible wrinkles, dullness and dark spots

  • In two weeks, skin looks firmer with the appearance of improved texture and tone[2]

Neutrogena skincare products, glasses, and a pen in a tray beside a notebook, earbuds, and pink container on concrete.

Your retinol era

We’ll always have a soft spot for ‘90s music and beauty nostalgia. Our skincare routines, though? They’ve definitely evolved.

And while you can’t literally turn back the clock (although blasting your favourite songs from back in the day can help take you there momentarily) the right routine can support your skin as it changes over time.

Whether you’re retinol-curious or already loyal to the ingredient, finding a formula that works for your skin and using it consistently is where the real glow-up happens. 

Discover your next favourite retinol from Neutrogena at Chemist Warehouse.

References & Disclaimers

1. Results from a clinical study after 7 days of daily use.

2. Results from a consumer study after 2 weeks of daily use.

Article content disclaimer: *Always read the label and follow the directions for use. Wear protective clothing, hats, and eyewear when exposed to the sun. Prolonged sun exposure should be avoided. Frequent use and re-application in accordance with directions is required for effective sun protection. Sponsored content in partnership with Neutrogena.

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