The 10 Standout Products We Discovered at Brand Showcase

Now one of the most talked-about events on the Australian beauty and wellness calendar, Chemist Warehouse Brand Showcase returned to The Timber Yard in Port Melbourne for its biggest year yet – selling out almost as soon as tickets were released.

More than 80 brands across skincare, makeup, haircare, fragrance, health, wellness and parenting transformed the venue into the CW Brand Lab. Across the weekend, guests explored new product launches and samples, personalised products at an engraving station, booked in for beauty services and manicures at the nail bar, and enjoyed themed food and drinks while DJs soundtracked the event. Familiar favourites were joined by soon-to-launch brands and new additions to Ultra Beauty, giving guests a first look at what’s coming next.

Naturally, we took our product-testing responsibilities very (very) seriously. From the formulas we loved immediately to the intriguing launches we couldn’t wait to take home, these are the 10 products that caught our attention at Brand Showcase.

Ella, CRM Coordinator

1. The Beauty Chef Glow Ageless Fermented Supernutrient Powder

This is my first time trying this supernutrient powder and I love the berry flavour. It goes so well with my yoghurt. I’m excited to add it to my daily routine and hopefully see my skin looking more radiant over time!

2. Skin Control Bubble Cream Plumping Moisturiser

This moisturiser is a fun addition to my nighttime skincare routine (smashing the capsules is low-key so satisfying). I’ve also tried using it before makeup, and it helps keep my skin feeling moisturised and my makeup sit nicely throughout the day.

Hannah, CRM Manager

1. Redken Acidic Bonding Concentrate Leave-In Conditioner

As a prolific user of heat tools, I noticed a difference in how my hair felt and looked after one use of this leave-in conditioner. It’s a default part of my post-wash routine for a low-effort way to maximise hair health. This is a product I first tried from last year’s showcase, but the comment still stands.

2. Novomins Apple Cider Vinegar Gummies

The more a supplement tastes and feels like a lolly, the more likely I am to take it. These Novomins apple cider vinegar gummies have a game-changing texture and rescues you from taking a struggle shot of actual apple cider vinegar.

3. Weleda Skin Food Body Butter

Weleda Skin Food won’t be a new product to most, but their body butter offers the famous formula in a deeply hydrating and super luxe-feeling format.

Louise, Content Manager

1. Mimi Kids Haircare

Getting a brush through my kids’ hair is up there with getting shoes on their feet: something that I dread each morning. The detangling spray has already made mornings a little less painful and the leave-in cream means that my son’s curly hair no longer resembles a bird's nest.

2. Sukin Signature Awakening Face Gel

Anything that makes me look like I’ve had a full nights’ sleep will hold a special place in my heart. This face gel is full of ingredients that you associate with being bright eyed and bushy tailed (coffee seed, guarana, ginseng) but the thing I’m most intrigued by is the cooling massage roller that’s part of the tube. It’s basically skincare with built in tools.

3. Synxpedi Foot Miracle Mask

The hints of warmer weather have me dusting off my collection of bright, fun sandals. Right now, my feet are not ready so I’m very excited to try out this foot mask. As a long time foot peel enthusiast, a footcare with reusable booties is bound to become a regular in my Sunday self care routine.

Eve, Senior Copywriter

1. Rimmel Oh My Gloss! Slip Stick 500 Cappuccino Deep

I’m a diehard fan of the OG Rimmel Lasting Finish Lip Liner in Cappuccino – it will forever go down as my most complimented lip product. I’m always finding new ways to layer it with lip stains and lipsticks, so when I discovered a gloss iteration of my favourite shade, I practically jumped for joy. It’s glossy and lightweight but still packs a serious pigment punch. Plus, it smells like coconut-vanilla cream. Obsessed!

2. Vichy Liftactiv Collagen Specialist 16 Eye Care

I’ve had my eye on Vichy ever since it launched in Australia. The French pharmacy favourite was previously the kind of brand that stayed firmly on my wishlist unless I could bribe a friend to bring it back from Europe – so naturally, I made a beeline for its stand at the Brand Showcase. I got chatting to someone from the Vichy team who had just returned from an international work trip, and when I asked how she looked so fresh and awake, she casually credited the Vichy Liftactiv Collagen Specialist 16 Eye Care. Naturally, I had to see for myself – and as a lifelong night owl with dark circles, I’m now wondering how I ever survived without it.

And that’s a wrap on our biggest Chemist Warehouse Brand Showcase yet. Across the weekend, 1,710 customers joined us at the CW Brand Lab, helping us raise funds for Backpacks 4 VIC Kids and support its work providing essential items to children entering foster care and emergency accommodation.

Thank you to everyone who came along, sampled with us and helped make this year’s event one to remember. We’ll see you in 2027 to do it all again!