January 2025

Mimi Kids Gel Styling Wand

Product ID: 2734523

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$14.99

$1.96 Off RRP

Don't Pay RRP $16.95

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MIMI
MIMI
OUR STORY

Kid's haircare is stressful! Ask any parent, and I guarantee they will agree! Insert tears and tantrums here!

Tired of my own battles, I looked to the market for solutions. Baby products no-longer met the needs of my active school aged kids and adult products contained harsh ingredients that stung their eye's.

Proudly Australian made, MIMI is the safer, easier & better way to care for kid's hair. Plant-based products designed to teach kids to care for their hair so you don't have too.

MIMI
MIMI
WE KNOW THE SCIENCE

We understand that kids' biology is different to adults

Active lifestyles mean that environmental aggressors like swimming pool chemicals and UV rays may impact their personal-care needs.

Their hair is denser, given their head circumference, with a dry texture caused by a lack of oil production triggered by puberty.

Their scalp can be up-to 30% thinner, meaning that ingredients may penetrate their skin more quickly.

MIMI
MIMI
BECAUSE IT'S NOT SHAMPOO!

The purpose of shampoo is to eliminate excess oil from the hair, which kids do not naturally produce. As a result, their hair becomes dry, brittle, and difficult to brush.

We have addressed this issue by creating a plant-based hair wash specially tailored for kids needs. Scientifically formulated with organic extracts to clean and nourish hair with one product.

MIMI
Avoiding kids' tangled hair is common. But in doing so the problem only gets worse. MIMI teaches kids to care for their hair using two simple steps: CLEAN & TREAT. Kids love independence and parents love having less work to do!
MIMI
STEP 1 CLEAN

MIMI HAIR WASH 400ML & SCALP BRUSH

Mix hair wash in hands with water & apply to hair. Gently massage head with scalp brush, comb through the ends & rinse. *NOTE: The Wash doesn't foam. That's the magic of plant-based ingredients.

STEP 2 TREAT

MIMI DETANGLER 200ML & HAIR BRUSH

Give hair a boost of vitamins. Use detangling spray to style and protect hair. Tame knot spots using the detangler brush.

MIMI
MIMI
OUR INGREDIENTS

MIMI makes kids' haircare products crafted with care, using plant-based ingredients that are gentle and non-toxic. Scientifically formulated to clean and nourish kids' hair.
Packed with antioxidants to help protect kids' hair from environmental aggressors like swimming pool chemicals. Our carefully selected ingredients are sourced from sustainable suppliers right here in Australia, reflecting our commitment to local and environmentally conscious practices.

MIMI
MIMI
A NATURAL SCENT

We spent 12 months researching and developing the MIMI scent. It had to be natural, using only essential oils. It needed to be uplifting without overpowering and it needed to be unisex as MIMI is for all kids. The result: a beautiful, fresh uplifting floral with top notes of Orange Peel, Lavender and Geranium extracts. A middle note of delicious Vanilla and a grounding base note of Cedarwood.

MIMI
Sustainability lies at the heart of our happy hair business operations at Mimi Haircare for Kids. We firmly believe in our ethical, social, and environmental responsibility towards the future of our planet. Our commitment to sustainability is deeply embedded in every aspect of our brand, from the ingredients we choose to the packaging we use.
PLASTIC FANTASTIC

Did you know that most hairbrushes can't be recycled as they are made from a mix of materials.

Our hairbrushes, just like Lego, are made from ABS plastic which is non-toxic and recyclable.

MIMI bottles, are crafted from HDPE plastic. Recognised as one of the most environmentally stable plastics, HDPE boasts an eco-friendly profile by emitting zero harmful fumes into the environment.

We believe in not only providing effective and gentle hair care but also in making choices that contribute to a greener future.

MIMI
MIMI
MIMI is dedicated to creating an inclusive environment that honours each child's uniqueness. This commitment is evident in our diverse product range, tailored to cater to various hair types and textures. Our emphasis on representation in packaging and marketing ensures that children from different backgrounds can see themselves reflected in our brand.
MIMI

FLY-AWAYS - NOT TODAY!
The MIMI Gel Styling Wand makes tidying up flyaways, baby hairs, and brows a breeze.

With a gentle, natural formula and easy brush applicator, it's perfect for sleek buns, polished parts, and finishing touches.

Lightweight, non-sticky, and made for delicate hair with no nasties and no drama.
Small wand, big difference.

FLY-AWAYS? NOT TODAY!

The MIMI Gel Styling Wand is your go-to flyaway tamer for kids, perfect for smoothing baby hairs, tidying edges and adding the final finishing touch to any style.

The compact brush wand glides exactly where you need it, delivering precise, mess-free styling for sleek buns, polished parts, braids and slick looks in seconds.

Scientifically formulated with plant-based ingredients, the lightweight formula provides flexible hold without stickiness, flakes or residue.

Free from sulphates (SLES, SLS), parabens, silicones, PEGs, EDTA, MIT, propylene glycol, artificial colours or fragrances.

MIMI is the haircare solution for kids aged 2-12. Australian made with plant-based ingredients, tear- and tantrum-free, and empowering healthy habits along the way.

Suitable For: Haircare

Product Claims: Plant-based, organic extracts

Lifestyle Claim: No Added Colours| Organic| Vegetarian| Vegan

Boxed Contents: 16ml

SPF: N/A

Shelf Life in Days: 12 Months

Alcohol Free?: Yes

KEY FEATURES

• Plant-based ingredients
• Australian Made
• For kids aged 2-12
• Vegan
• Recyclable Packaging
• Cruelty Free

Aqua (Water), Glycerine, Propanediol, Dehydroxanthan Gum, Corn Starch Modified, Decyl Glucoside, Citrullus Lanatus (Watermelon) Seed Oil,Cocos Nucifera (Coconut) Oil, Vaccinium Corymbosum (Blueberry) Fruit Extract, Citrus Auruntium Dulcis (Sweet Orange) Peel Oil, Cedrus Atlantica (Cedarwood) Bark Oil, Lavandula Angustifolia (Lavender) Oil, Cymbopogon Martini (Palmarosa) Oil, Pelargonium Graveolens (Geranium) Oil, Vanillin,1,2, Hexanediol, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Citric Acid, Geraniol, Linalool, Limonene

STEP 1: PREPARE
Prepare hair using MIMI Detangler Spray and the MIMI Knot-A-Problem Brush to smooth and remove knots.

STEP 2: SHAPE
Work a small amount of MIMI Hair Gel through the hair and comb into place to shape the style.

STEP 3: FINISH
Glide the MIMI Gel Styling Wand over dry hair, starting at the hairline and working inward to smooth flyaways and baby hairs.

SAFETY DIRECTIONS

Note (caution): For external use only. Formulated to be gentle and tear free, but avoid direct contact with eyes. If contact occurs, rinse well with water.

Storage Temperature: Store below 30 °C /86 °F

Recyclable Packaging?: Yes

Recycling Code: 2 PEHD or HDPE