January 2025

L'Oreal Paris Preference Vivids Permanent Hair Colour 3.161 Pigalle (Magnetic Plum)

Product ID: 2707222

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$23.99

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L'Oréal Paris Préférence Vivids 9.213 Rose Gold
L'Oréal Paris Préférence Vivids 9.213 Rose Gold

Preference Vivids
Be BOLD, choose bold colours.


The Preference Vivids range By L'oreal Paris is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects.*

Made for all hair types. The formula comes in a gel texture and 150ml mix kit to provide an easy and even application.


*Instrumental test

**if the shine protect conditioner is applied weekly).

7 Vivid colours, inspired by fashion

L'Oréal Paris Préférence Vivids 9.213 Rose Gold
L'Oréal Paris Préférence Vivids 9.213 Rose Gold
L'Oréal Paris Préférence Vivids 9.213 Rose Gold

What's Included

Préférence Vivids comes with colouring gel, a developer cream, and the Shine Protect Conditioner, everything you need to achieve Vivid salon results at home.

L'Oréal Paris Préférence Vivids 9.213 Rose Gold

Step One:  Colouring Gel


Infused with a blend of powerful dyes selected by our hair colour experts for an ultra-vibrant shade with luminous reflects.

L'Oréal Paris Préférence Vivids 9.213 Rose Gold

Step Two:  Developer Cream


Help develop your ultra, vibrant luminous colour with this easy developer cream application.

L'Oréal Paris Préférence Vivids 9.213 Rose Gold

Step Three:  Shine Protect Conditioner


Deeply conditioning care enriched with UV filters and Vitamin E. Use week after week to maintain the radiance of your coloured hair from up to 8 weeks.

Care for your vivid hair

L'Oréal Paris Préférence Vivids 9.213 Rose Gold

L'Oreal Paris Preference Vivids

Préférence Vivids comes with a Shine Protect Conditioner, which you can use week after to week to maintain the radiance of your newly coloured hair.

L'Oréal Paris Préférence Vivids 9.213 Rose Gold

L'Oreal Paris Elvive Colour Protect Shampoo


L'Oréal Paris Elvive Colour Protect shampoo seals colour inside the fibre, protects against UV rays and deeply nourishes to prolong colour, radiance & shine.

L'Oréal Paris Préférence Vivids 9.213 Rose Gold

L'Oreal Paris Elvive Colour Protect Conditioner


L'Oréal Paris Elvive Colour Protect conditioner seals colour inside the fibre, protects against UV rays and deeply nourishes to prolong colour, radiance & shine.

L'Oréal Paris Préférence Vivids 9.213 Rose Gold

L'Oreal Paris Elvive Colour Protect Wonder Water


In 8 seconds, fights against the effects of time on your coloured hair. 5X more shine, 8X more hydration, up to 97% stronger coloured hair*
*Consumer use test on 150 women.

Our NEW Préférence Vivids range provides bold, luminous colour full of reflects, that lasts up to 8 weeks *Instrumental test

NEW Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. *Instrumental test

Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. *Instrumental test The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).

Preference Vivid Colours is available in 7 fashion inspired shades. Shade Magnetic Plum was inspired by the crazy magnetic neon purple lights that invade the night clubs in Pigalle. Create your own look with this vivid Magnetic Plum colour.

Made for all hair types, the formula comes in a gel texture and 150ml mix kit to provide an easy and even application.

Size: 1 Pack

KEY FEATURES

• High impact vivid colours
• Formula is infused with a blend of powerful pure dyes selected by hair colour experts for ultra-vibrant colours.
• Achieve up to 3X shinier hair with light reflecting dyes and a luminous colour full of reflects. *Instrumental test
• Up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).
• Available in 7 high impact, bold fashion colours.

1242572- Colourant Gel: AQUA / WATER • ALCOHOL DENAT. • PEG-4
RAPESEEDAMIDE • GLYCERYL LAURYL ETHER • DECETH-3 • PROPYLENE GLYCOL •
LAURETH-5 CARBOXYLIC ACID • ETHANOLAMINE • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • AMMONIUM HYDROXIDE • POLOXAMER 338 • OLEYL ALCOHOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 4-AMINO-2-HYDROXYTOLUENE • m-AMINOPHENOL • HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL • 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE • THIOGLYCERIN • TOLUENE-2,5-DIAMINE • AMMONIUM THIOLACTATE • EDTA • ERYTHORBIC ACID • PARFUM / FRAGRANCE. (F.I.L. C234406/1).

1190015- Developer Cream: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL
ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. (F.I.L. C202321/2).

1217043 A- Shine Protect Conditioner: AQUA /WATER • CETEARYL ALCOHOL •
GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLAWAX •
AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • SODIUM PCA • PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • CAMELINA SATIVA SEED OIL • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • GERANIOL • CETRIMONIUM CHLORIDE • CITRONELLOL • HEXYL CINNAMAL
• AMYL CINNAMAL • PARFUM / FRAGRANCE (F.I.L. C232981/1).

STEP 1 - PRE-COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 - PREPARATION: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 - APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.