Fudge Professional Clean Blonde Damage Rewind Purple Toning Shampoo 250ml

Our most powerful Violet Toning Shampoo that also repairs damage in just one wash! 
- BRASSY TONES INSTANTLY ERASED 
- 90% STRONGER HAIR After 1 use 
- OPTI-PLEX TECHNOLOGY REVERSES DAMAGE 
- Dramatically smoother, double the softness 
- Sulphate Free 
- 24 HR FRAGRANCE FUSE

Fudge Professional Clean Blonde Damage Rewind Purple Toning Shampoo. Instantly erases yellow tones & damage from blonde hair, with Opti-PLEX™ technology for 95% stronger hair*.

Don’t choose between toning and repair! This dual-force purple shampoo contains our salon-strength purple micro-pigments that instantly knock out brassy tones, whilst the unique Opti-PlEX™ technology penetrates deep into the hair’s core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.

Hair is blonder, 95% stronger*, and 10x smoother with double the softness**. Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.

*Tested by breakage **When used with Clean Blonde Damage Rewind Conditioner for the ultimate hair toning and PLEX reconstruction.

Avoid contact with skin and other absorbent material, if possible use gloves as staining can occur.

Be your whitest, brightest blonde! Erase damage & unwanted yellow tones in 1 wash This dual-force shampoo contains our max-strength violet micro-pigments that instantly knock out brassy tones, whilst our unique Opti-PLEX™ technology penetrates deep into the hair’s core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.

Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. Violet 2)

Apply to wet hair, lather evenly and leave in for up to 5 minutes. Rinse well, then finish with Fudge Clean Blonde Violet Toning Conditioner.