L'Oreal Paris Preference 10.1 Helsinki

L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula for
lasting, multidimensional colour whilst providing 100% grey coverage**.

With a high concentration of dyes, Préférence
provides 9 weeks of fade-defying* and
multidimensional colour, respecting the hair's
natural highs and lows, for a look that is radiant,
luminous and lasting.

* Consumer test except for copper/red shades.
** Instrumental tests on grey hair swatches before and after using Préférence.

L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula for lasting, multidimensional colour. With a high concentration of dyes, Préférence provides 9 weeks of fade-defying* and multidimensional colour, respecting the hair's natural highs and lows, for a look that is radiant, luminous and lasting. It's suitable for all hair textures, offering fade-defying colour* and multidimensional shine and 100% grey coverage**. FADE-DEFYING COLOUR Préférence has a high concentration of high-tenacity dyes that penetrate hair fibres for 9 weeks of fade-defying colour*. LIQUID GEL TECHNOLOGY Formulated with an innovative oil-in-gel formula, Préférence perfectly coats the hair so that light bounces back for an even, natural shine. The innovative Liquid Gel Technology locks in the dyes to accentuate reflections, revealing multidimensional colour with intense radiance. The bonus: this new formula doesn't drip for an easy, mess-free application at home. *Consumer test except for copper/red shades. ** Instrumental tests on grey hair swatches before and after using Préférence.

Size: 1 Unit

Fragrance: N/A

KEY FEATURES

• Up to 9 weeks of fade-defying colour*
• Luminous cool blonde full of reflects
• 100% grey coverage
• No drip oil in gel formula
• Anti Brass Mask

1285146 C - COLOUR GEL: AQUA / WATER • PEG-4 RAPESEEDAMIDE • ALCOHOL DENAT. • DECETH-3 • PROPYLENE GLYCOL • AMMONIUM HYDROXIDE • LAURETH-5 CARBOXYLIC ACID • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • POLOXAMER 338 • OLEYL ALCOHOL • m-AMINOPHENOL • THIOGLYCERIN • TOLUENE-2,5-DIAMINE • AMMONIUM THIOLACTATE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • TETRASODIUM GLUTAMATE DIACETATE • OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE • CITRIC ACID • ERYTHORBIC ACID • 2,4-DIAMINOPHENOXYETHANOL HCL • PARFUM / FRAGRANCE. (F.I.L. Z70031387/1).

1190015 - DEVELOPER CREAM: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. (F.I.L. C202321/2).

1241645 A - SHINE PROTECT CONDITIONER: AQUA / WATER • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • CI 60730 / ACID VIOLET 43 • CI 45100 / ACID RED 52 • PHENOXYETHANOL • TRIDECETH-6 • LIMONENE • BENZOIC ACID • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • ISOPROPYL ALCOHOL • GERANIOL • POTASSIUM HYDROXIDE • CETRIMONIUM CHLORIDE • CITRONELLOL • HEXYL CINNAMAL • AMYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. C252276/1).

Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

AN ALLERGY ALERT TEST MUST BE DONE 48 HOURS BEFORE EACH USE OF THIS PRODUCT

THREE SIMPLE STEPS
STEP 1 - PREP
Cover your shoulders with a towel and put on gloves. Open the color gel bottle and
pour it into the developer bottle. Secure and close the applicator tip and shake to
obtain a completely even mixture. Twist off the applicator tip immediately to avoid
product overflow.
STEP 2 - APPLY COLOUR
Part your hair into small, even sections and apply
the color on lengths first, roots after. Massage
until hair is fully saturated. Wait 25 minutes and
rinse.
STEP 3 - CARE
Apply the shine protect conditioner, let it sit for 2
minutes, then rinse thoroughly.

USAGE ADVICE

AN ALLERGY ALERT TEST MUST BE DONE 48 HOURS BEFORE EACH USE OF THIS PRODUCT

THREE SIMPLE STEPS
STEP 1 - PREP
Cover your shoulders with a towel and put on gloves. Open the color gel bottle and
pour it into the developer bottle. Secure and close the applicator tip and shake to
obtain a completely even mixture. Twist off the applicator tip immediately to avoid
product overflow.
STEP 2 - APPLY COLOUR
Part your hair into small, even sections and apply
the color on lengths first, roots after. Massage
until hair is fully saturated. Wait 25 minutes and
rinse.
STEP 3 - CARE
Apply the shine protect conditioner, let it sit for 2
minutes, then rinse thoroughly.