Big Blush Energy: TikTok’s Favourite Looks (and How to Try Them)

BeautyTok doesn’t sleep. Every scroll serves up a new hack, must-have product or trend to try – from viral mascaras and “clean girl” slicked-back buns to bushy brows. With millions of views across #beautytok and #skintok, TikTok has become the place where beauty rules are made (and broken) in real time.

But one of the biggest shifts we’ve seen? Cheeks are taking centre stage. Strawberry-girl pinks, sunset blush, or even cold-girl cheeks – whether you’re going for bold colour or a light flush, blush is back in a big way. Enter Fat Cheeks Juicy Blush, the newest member of NYX’s Fat Fam, made for makeup as play and self expression: juicy shades, fat shine, and zero rules.

We’ve done the hard work (read: hours of “research” on our FYP) so you don’t have to. Want to know how to tap into some of the biggest beauty trends right now? Keep scrolling…

Blush blindness, you say? We think it’s time to cheek yourself. TikTok might debate whether you can have too much blush – but the consensus seems clear: more is more.

Scroll through #blushtok and you’ll see it all: boyfriend blush (light across the apples and swept over the nose for that outdoorsy flush), strawberry-girl pinks, sunset blush, cold-girl cheeks, even bronzer-blush hybrids that blur warmth with colour. For some, it’s a natural flush – the kind you get after a workout (or a sprint for the train). For others, it’s full blushaholic territory, sweeping pigment from cheeks to temples. Either way, bold colour is back in a big way.

Pre-shower makeup – aka doing a full face just to wash it off minutes later – has taken over BeautyTok. It’s become a celebration of makeup for makeup’s sake: no occasion needed, no rules, just the joy of trying new looks and playing with colour.

And let’s be real – we’ve all been there. The clock’s ticking, you’ve already texted “on my way,” but your liquid liner has other ideas. One wing’s sharp, the other’s… well, they’re sisters, not twins (maybe more like distant cousins). That’s the spirit of this trend: makeup as play, not pressure.

That said, putting on a full beat – even one you’ll wash off before your shower – means you need a good removal routine. Proper cleansing is the cornerstone of happy skin after all. Enter Garnier Micellar Water: it’s quick to use, tough on makeup, and gentle enough to leave your skin fresh and ready for whatever your FYP inspires next.

^{Sponsored content in partnership with NYX Cosmetics.}