KATSEYE’S Secret to Mane Character Energy

If you’ve ever watched KATSEYE perform, you’ve probably been just as entranced by their hair as we have. It swishes, flips and flows through every move, becoming part of the choreography itself. Because when movement is central to your performance, your hair needs to keep up.

Known for their bold personal style, magnetic performances and fierce individuality, KATSEYE is a natural fit for Matrix – a professional haircare brand built on the philosophy “All Hair Types. All Humans.” Together, they celebrate hair as a source of creativity, confidence and joy.

At a time when everyone seems to be chasing the same trends, the partnership offers a refreshing reminder that what makes you different is worth celebrating. Consider this your cue to embrace your natural texture, experiment with your style and express yourself on your own terms.

Eyekons only

For anyone who hasn’t yet entered the KATSEYE universe, allow us to bring you up to speed. The global girl group first came together through The Debut: Dream Academy, a talent competition created by HYBE and Geffen Records to find performers from around the world.

In just a few years, they’ve gone from hopeful contestants to one of pop’s biggest breakout acts. Along the way, they’ve delivered viral hits and dance routines, completed their first headline tour and earned two Grammy nominations – including Best New Artist and Best Pop Duo/Group Performance for “Gabriela”.

And then there are the Eyekons – the group’s devoted global fanbase, who have been watching, streaming and mastering every piece of choreography from the beginning. If you weren’t already among them, there’s every chance you soon will be.

Meet the mane character

Inspired by KATSEYE’s soft, fluid “hairography” – choreography that turns every hair flip, swish and toss into part of the performance – we’re putting the spotlight on Matrix Food For Soft Multi-Use Hair Oil Serum. Brought to life through KATSEYE member Daniela’s signature move, “The Soft Slay”, it’s all about touchably soft hair with fluid, effortless movement.

If seeing “hair” and “oil” in the same sentence has you reaching for the dry shampoo, stay with us. This multitasking diva was made to perform – and its credentials deserve a closer look.

One oil, many moves

• A 72-hour headline act: Provides intense moisture and helps lock in hydration for up to 72 hours*.

• Softness that keeps up with every move: Leaves dry or brittle hair feeling soft, smooth and manageable without weighing it down.

• Shine that catches the (spot)light: Controls frizz and adds high shine for a smooth, glossy finish. Hello, flash selfies!

• The ultimate multitasker: Use it on damp or dry hair, before styling or as a finishing touch.

• Hot in hair: Helps protect hair from heat up to 230°C**.

• Hair’s backstage rider: Infused with avocado oil and hyaluronic acid to draw in moisture and help lock it into the hair fibre.

• Encore energy: A sweet vanilla and warm amber scent completes the performance.

Meet the supporting cast

Ready to learn the routine? Consider this your three-step hair care choreography.

1. Food For Soft Hydrating Shampoo

Gently cleanses while helping dry hair maintain moisture, leaving it feeling refreshed rather than stripped.

2. Food For Soft Hydrating Conditioner

Hydrates, smooths and detangles dry or brittle hair to leave it softer and more manageable.

3. Food For Soft Multi-Use Hair Oil Serum

Complete the routine with the mane character – apply to damp or dry hair for added hydration, frizz control and high shine.

Join the fan club

KATSEYE may have perfected the art of hairography, but you don’t need an international stage or a tightly rehearsed dance break to embrace softer hair with effortless movement. Whether you’re dancing at a festival, catching up over coffee or heading into the office, consider this your cue to let your hair down with Matrix Food For Soft Multi-Use Hair Oil Serum and embrace your own mane character energy.

Disclaimers & References

^*Consumer test of 53 consumers after four weeks’ application of shampoo, conditioner and leave-in.

^**Instrumental test after application of conditioner and leave-in versus non-conditioning shampoo.

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^{Article content disclaimer: Sponsored content in partnership with Matrix, L'Oréal Groupe.}