Beauty
Just Dropped: The New Maybelline Products Everyone’s Talking About
16 June '25
4 min read
New and exclusive Maybelline just landed – and we’ve pulled out six hero products worth your shelf space. Skincare inspired, trend-led, affordable beauty.
Straight from New York, Maybelline’s newest launches have landed – and they have got the beauty community buzzing. From skincare-inspired primers to sculpting sticks and more, this lineup blends trend and tech in true Maybelline style.
Whether you clocked them in your fave influencer’s haul or just want the lowdown on the latest arrivals, these six are the best place to start. Ahead, we’re breaking down the new arrivals making waves – and exactly why they’re worth your precious shelf space.
Prep + prime
For the skincare-obsessed makeup wearer
Grippy Serum Primer
Exclusive to Chemist Warehouse
When it comes to a long-lasting makeup look, it’s all about that base – and this one’s doing double duty. Promising glow and grip, this serum-primer hybrid is packed with 2% niacinamide to hydrate, plump, and prep the skin in one go.
The formula smooths on easily with zero pilling or white cast, leaving you with a comfortable, barely-there feel and a fresh, soft-focus finish. Your foundation will thank you – but honestly, your skin will too. A primer helps you achieve a flawless filter-like glow IRL? Yes please.
Poreless Jelly Primer
Exclusive to Chemist Warehouse
If you like your skin to feel like skin – just a little smoother, fresher, and more hydrated – this primer fits the brief. The jelly texture melts in without any greasy finish or white cast, while 2% niacinamide works quietly in the background to hydrate and help minimise the look of pores and shine.
It’s free from silicones, which makes it ideal for anyone who usually skips primer because they hate that slippery, coated feel. Wear it under makeup for a radiant canvas, or solo on days you want your skin to breathe but still look polished. A true top performer in our humble opinion.
Sculpt + define
For the fast-but-flawless routine
Lifter Stix
Exclusive to Chemist Warehouse
Meet the multi-use sculpting stick that’s a serious over-achiever. The creamy formula is designed to cover, contour, highlight and brighten in just a few swipes. The smooth, non-drying texture blends easily (fingertips or brush – your call) and builds without looking cakey.
Use a single shade for all-over coverage, or double up to sculpt and highlight where it counts: cheekbones, jawline, under-eyes, forehead – wherever you want lift or depth. It’s available in six shades and enriched with cranberry seed oil to keep skin looking fresh, not flat. One thing’s for sure; this product really does stick the landing.
Superlock Brow Glue
Be gone unruly brows! Introducing Maybelline’s latest brow formula, designed to sculpt and shape with serious staying power. The tinted gel adds definition while the built-in brush makes styling easy, even if you're not the brow type who usually bothers
It sets to a flexible, non-sticky finish that won’t flake, smudge or melt, and lasts for up to 24 hours. Waterproof, sweat-resistant and available in four shades, it’s an easy way to pull your whole look together and keep your wayward brows in line!
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The finishing touches
“What are you wearing?” (For the endless compliments in the bathroom)
Colossal Bubble Mascara
It’s no secret that Maybelline mascaras are a makeup bag staple – combining lash-enhancing formulas with state-of-the-art brushes (and cute packaging, of course). Designed with a spiral-shaped brush that separates as it builds, the Colossal Bubble Mascara offers lifted, defined volume without clumps.
The lightweight, buildable formula gives lashes structure and length, while the curved bristles help fan them out from root to tip. Wearable for up to 24 hours, it’s made for longevity without flaking – and delivers the kind of flutter that earns second glances.
Lifter Gloss (Honey’d)
Exclusive to Chemist Warehouse
A glossy finish without the stickiness? Iconic. Lifter Gloss is already Maybelline’s most-loved lip formula (trust us, it’s been a mainstay in our handbags for years), and now it’s back in a new set of sheer nude shades with a subtle nod to ‘90s beauty.
The hyaluronic acid-infused formula leaves lips looking smoother and fuller, with long-lasting hydration and a hint of shine – plus a subtle honey scent that makes reapplying feel like a little treat. The oversized wand makes application quick and easy, whether you're layering over lipstick, with overlined nude liner or wearing it solo. If you’re after a gloss that looks polished but feels like balm, this is the one.
Shop the New Arrivals:
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So, what’s going in your cart?
This drop is just the beginning – with over 30 new and exclusive products from Maybelline now available at Chemist Warehouse, there’s plenty more to explore. Whether you’re rebuilding your base routine, chasing that high-gloss finish, or just here for the compliment-worthy finds, these six picks are the perfect place to start.
Because when Australia’s #1 makeup brand releases a lineup this good? You don’t just scroll past – you try it for yourself and shop the revolutionary products ASAP.
