Celebrating Mature Skin with OLAY's Best Red Duo Everyone's Talking About

OLAY has been in our bathrooms – and our hearts – for decades. Who could forget that iconic pink pot on Mum’s dresser? A symbol of elegance, womanhood, and the thrill that you’d made it: grown-up enough for the “good stuff”.

That OLAY? She never left. She just evolved – bringing with her high-end performance and quiet luxury, all without the eye-watering price tag. Because aging isn’t just about fine lines and wrinkles. It’s about resilience, self-worth, and finding products that honour the process and support your skin along the way.

OLAY’s story kicks off in 1952 with a love story and a pink bottle. A South African chemist whipped up the now-iconic Beauty Fluid for his wife – something light, hydrating, and elegant in a world of heavy creams.

Since then, OLAY’s been aging gracefully right alongside the rest of us. In the ‘80s, it expanded to cater to sensitive skin. In the ‘90s, it rebranded with a bolder, more proactive take on aging. And in the early 2000s, it became one of the first mainstream skincare brands to spotlight niacinamide (vitamin B3) and peptides – long before they became beauty buzzwords.

Today, OLAY continues to deliver – pairing cutting-edge science with the timeless appeal that’s made it a skincare staple for generations.

Then there’s the fresh face on the block: OLAY Ultra Firming Serum. This next-gen formula blends collagen peptides, PHCA, and bakuchiol to smooth and lift the appearance of wrinkles, texture, sagging skin – fast.

Used together, they’re a full-circle routine that supports your skin through every chapter of aging, while keeping things glowy, bouncy, and beautifully you.

Let’s get to know them a bit better.

The result? Skin that looks firmer, smoother, and visibly lifted in just 28 days. Lightweight, non-greasy, and made for daily use – proof that powerful doesn’t mean complicated.

Let's break it down, clinically speaking

• Blur the look of wrinkles: Up to 74% smoother-looking skin in just 2 weeks^[4]

• High-end hydration: Outperforms a $700 cream (yes, really)^[1] 

• Firming power: Lifts the appearance of sagging skin^[5] 

• Peptide-packed: 25x more collagen peptides than the original formula^[3]

Now meet the most innovative anti-aging serum in OLAY’s lineup yet: the Ultra Firming Serum – a fast-acting formula powered by a trinity of hard-hitting ingredients:

• PHCA, a next-gen antioxidant, helps visibly repair skin damage.

• Collagen peptide targets deep wrinkles and sagging skin for a firmer, lifted look.

• Bakuchiol is a retinol-like alternative that smooths the appearance of texture and evens tone – gentle, but mighty.

Now, the benefits?

Day 1: Pores appear smaller – fast. A visible 25% reduction in pore appearance after just one day^[6]

Day 14: Fine lines, meet your match. See up to a 73% visible reduction in the appearance of wrinkles^[7]

Day 28: Firmer, lifted-looking skin – with up to a 75% improvement in visible firmness^[7]

Aging comes with changes – but it also comes with strength. OLAY’s Best Red Duo works with your skin to keep it looking firm, hydrated, and resilient, so you can feel confident in the skin you’re in. Because the mirror should celebrate your progress and encourage you to embrace every stage. Ready to start your own #HelloBetterMe journey? Shop the duo in-store or online at Chemist Warehouse.

^1. 3rd party clinical study, 44 subjects, 2023 China 

^2. vs no treatment. Based on in-vitro data on 2 peptides

^3. vs OLAY control formula

^4. Consumer scorage among 36 women in China after 14 days

^5. 3rd party clinical study, 44 subjects, 2023 China

^6. Consumer scorage among 104 women in China 

^7. Clinical study in China among 40 women

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^{Sponsored content in partnership with OLAY.}