Beauty•Wellness
Here's Why You'll Love Collagen (and Your Skin Will Too)
15 Oct '25
4 min read
Do you like supple skin, strong hair and resilient nails? Then you’ll love collagen. Here’s why it matters, what happens as we age, and the easy ways to keep your levels supported from within.

What’s in your nails, keeps your cheeks lifted and makes a cameo in the famous pink Hailey Bieber’s Erewhon Glaze Skin smoothie?
Collagen.
Once a quiet backstage player known only to scientists and dermatologists, collagen has taken centre stage – headlined in magazines, stirred into beauty drinks, and infused into face masks. But behind the hype lies its real power: collagen is the very framework that keeps skin firm, resilient, and smooth.
So, what exactly does collagen do?
Collagen is everywhere in the body – in skin, bones, cartilage, hair, even in the placenta. In fact, it’s the most abundant protein in mammals. Collagen makes up around 30 per cent of all the protein in the human body[1].
Think of it as the body’s natural scaffolding. Collagen fibres form strong connective tissue that holds everything together and provides support for the cells in our skin. It’s this invisible framework that gives skin its bounce and keeps it from sagging. On a molecular level, collagen is made up of amino acids – about a thousand of them twisted into a distinctive triple-helix chain[1]. That structure is what makes it so strong and long-lasting.
Collagen and aging
As we age, collagen production naturally slows. Deep in the skin, a once tightly woven network of fibres starts to loosen, changing the way our skin looks and feels. But this isn’t the end of glow – it’s the perfect cue to double down on supporting your body from within.

Lifestyle factors can make a huge difference here. Sun protection, quality sleep, movement, and smart nutrition all help preserve collagen and keep its fibres strong[2]. Instead of thinking of collagen decline as something to fear, it’s an opportunity: by caring for it, you can actively shape how your skin ages.
The best results come from balance: nourishing collagen through nutrition, smart lifestyle habits, topical care, and supplement support working together.
Supporting collagen naturally
While your body is naturally good at making collagen, the right nutrition can take it even further. Lean protein options like chicken, fish, eggs, and plant-based picks such as lentils and chickpeas provide amino acids – important building blocks your body uses in many functions, including the production of collagen[3]. Vitamin C is another powerhouse nutrient, supporting the enzymes involved in collagen formation and playing a key role in your skin’s natural support system. A daily dose of citrus fruits, berries, kiwifruit, or brightly coloured capsicum is an easy way to top up your intake[3].

Glowing skin starts from within...
Meet Nature's Way Beauty Collagen tablets – a carefully crafted blend of Type 1 & 3 Hydrolysed Collagen, vitamin C, grapeseed extract, and Japanese knotweed extract, designed specifically to support your skin to look and feel healthy. This targeted formula helps reduce free radicals in the body while promoting skin that feels nourished and revitalised.

Your beauty routine’s secret weapon, these tablets work to support skin structure, improve elasticity, and maintain firmness – helping reduce wrinkles and delivering visible results in as little as four weeks[4].
And if tablets aren’t your style, the Nature’s Way Collagen range comes in multiple formats – from tasty gummies to ready-to-sip liquids and shots – so you can choose the option that fits seamlessly into your routine:
Packed with hydrolysed collagen plus beauty nutrients like biotin and vitamin E, Nature’s Way Beauty Collagen Shot helps increase skin firmness and enhance elasticity while reducing free radicals in the body.
The Nature’s Way Beauty Collagen Peptides + Vit C 45 Gummies combine collagen peptides, vitamin C, and zinc to reduce free radicals, maintain skin firmness, and help improve skin elasticity.
With hydrolysed collagen, grapeseed extract, and vitamin E, Nature’s Way Beauty Collagen Liquid reduces free radicals in the body while helping to improve skin elasticity, and maintaining skin firmness.
Complete collagen support
Collagen quietly works behind the scenes – but supporting it doesn’t have to be complicated. With a mix of smart nutrition, healthy lifestyle habits, targeted skincare, and supplements like Nature’s Way Beauty Collagen tablets, you can help your body maintain this skin-loving protein – keeping your skin happy, glowing and feeling its best. Explore the full range in store or online now at Chemist Warehouse.
References
1. ABC News. Are Collagen Supplements Beneficial for Your Skin, or Should You Take Something Else?
2. The Nutrition Source. Collagen.
3. Health. 12 Foods High in Collagen To Support Your Skin and Joints.
4. In women. Source: Proksch et al., 2013. Skin Pharmacol Physiol.
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Article content disclaimer: Always read the label and follow the directions for use. Sponsored content in partnership with Nature's Way.

