Beauty
Beauty Trends That Are Taking Over Our Feeds
22 May '25
5 min read
Beauty trends move fast, and social media is where it all happens first. We asked our socials team to spill on the latest must-try looks taking over Instagram and TikTok – from hair gloss to Korean beauty and everything in between.
What’s trending on socials you may ask? We chatted to our in-house experts – the socials team – about all the things that have online buzzing in beauty. From fake freckles to French skincare, fun nails and more – discover what’s trending on Instagram and TikTok right now.
Tantouring
Tantouring is the contour hack you didn’t know you needed. The idea? Swap your usual contour products for fake tan and let the magic happen. TikTok fans are brushing it onto spots like their cheekbones, jawline, nose, and hairline for a sculpted, bronzed look that lasts for days. Think of it as your low-maintenance shortcut to glow and chiselled definition – no daily touch-ups required!
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K-Beauty
Korean skincare isn’t new, but right now, it’s everywhere – and it’s only getting bigger. More than just products, K-beauty is a skincare philosophy rooted in hydration, nourishment, and protection, with a multi-step routine that’s all about achieving that healthy, lit-from-within glow.
If you’re yet to dive into the world of K-beauty, Skin1004 is the perfect place to start. Their cruelty-free range is all about gentle yet effective formulas that brighten, repair, and deeply hydrate, working with your skin to bring out its best.
'90s lips
Just like fashion, the ‘90s are back in beauty too! Just like butterfly clips and skinny brows, chocolates and cool brown tones are taking over our social media feeds. For a look that is big right now, overline your lips with a brown liner (the Rimmel Lasting Finish Lip Liner in Cappuccino has gone viral on TikTok for a reason, IYKYK), tap a pink lipstick into the middle, and finish with a swipe of tinted lip gloss. One thing is for sure, lips remain a central focus in beauty.
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Clean girl aesthetic
When it comes to viral social media trends, the clean girl aesthetic is taking centre stage once again. Defined by its polished, fresh, and of course, clean vibe – it’s all about looking effortlessly put together, even if it takes a little effort to get there. While the look has been big in fashion, skincare, and makeup – fragrance is now part of the mix too. Think soft musks, fresh florals, and those barely-there scents that feel like you, but better!
Faux freckles
Makeup enthusiasts on TikTok and Instagram are all about faux freckles. If you’re not blessed with freckles naturally or simply want to add some to your look after a full face of makeup, we’ve got a few options for you with no broccoli required (this technique involves using a real broccoli floret as an applicator BTW). The Missguided Frecks Appeal Freckle Pen creates realistic natural looking freckles in an instant. Some products are just over achievers, while the W7 Sharp Brows was made for just that, your brows – there has been buzz about this product creating natural looking freckles that last all day, too.
Hair gloss
Glass hair has shifted from red carpet moments to viral #hairtok content, becoming a go-to for those who love refined, polished styles. The look is all about sleek, high-shine strands with a reflective finish – think mirror-like gloss that makes your hair look straight out of a shampoo commercial.
And if we could coat our tresses in the hair equivalent of a lip gloss, we absolutely would. Achieving this level of shine isn’t just about one product – it’s a process. The L'Oréal Paris Elvive Glycolic Gloss range follows a four-step routine: cleanse, treat, laminate, and shine. Infused with glycolic acid, each step works to smooth and enhance the hair’s surface, delivering that enviable, light-catching finish without the weight. The result? Hair that’s effortlessly chic, ultra-reflective, and seriously glossy, all from the comfort of your home!
French skincare
We’ve all watched the Reels and TikToks, envy creeping in as our fave creators duck into French pharmacies on holiday. Or better yet, admired the effortlessly radiant skin of the locals, wondering what their secret is. Luckily for you; Bioderma, La Roshe-Posay, Embryolisse, Clarins and Avène will give you the French skincare experience without having to splurge on airfares. From cleansers and toners to moisturisers, face masks and more, you’ll feel like you’re (basically) in Paris.
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Funky nails
This year trendsetters are infusing cherries into their makeup, menus and mood boards, with cherry hues also being seen across nail trends. Yum! French Tips are back too, but with a new spin – think electric blue or bright pink tips for a statement nail look. Remember mood rings? The aura mani is set to dominate again in 2025. This trend focuses on choosing a single colour – be it blue, pink, purple, or whatever speaks to you – and blending it into a gradient for a more dimensional look and a soft – airbrushed effect.
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From your feed to your beauty bag
Ready to try the trends? No gatekeeping here! Shop the latest beauty, skincare, and wellness must-haves online and in-store at Chemist Warehouse today.